Editorial standards
Who this is for
The Ring Brief is written for the person buying an engagement ring, not the person receiving one. Usually that means someone who has never bought jewellery, cannot ask the one person whose opinion matters, and is trying to make a considered decision quickly.
Everything here is written with that reader in mind.
How we decide what to recommend
We start from what the reader needs, not from which retailer pays best.
Recommendations are based on published terms, catalogue and pricing comparisons, certification standards, and returns, resizing and warranty policies. Where retailers differ meaningfully we say which suits which buyer rather than naming one overall winner, because the right answer depends on what you want.
We have commercial relationships with several retailers we cover, set out on our disclosure page. Those relationships do not determine what we say. We publish the weaknesses of retailers we earn from.
Accuracy
Diamond pricing moves and retailer terms change. We deal with that in three ways.
Every article carries the date it was last checked. We quote price ranges rather than fixed figures wherever a figure would date, and link to live retailer pages so you can see the current number. And we cite the source of factual claims about the industry: grading bodies, retailers’ own published terms, company announcements, reported market data.
If we’re wrong we correct it and note the correction on the page. If you spot something, tell us at contact@theringbrief.com.
How this content is produced
Every article here is commissioned, edited and signed off by a person, who sets the editorial standard, verifies each factual claim against a named source before publication, and takes responsibility for what appears on the site. Nothing is published without that review.
Within that process we use AI tools for research, drafting and fact-checking, in the same way a newsroom uses research software. They do not decide what gets published, and they do not have the final word on whether a claim is accurate.
We keep a record of the figures we repeat across articles, with their sources, and check them against the original before reusing them. When a claim turns out to be wrong, we correct it and say so.
Readers are entitled to know how the work is made, so we’ve said it plainly rather than in a footnote.
What we don’t do
We don’t publish AI-generated images of rings presented as real products. Every ring image on this site is the retailer’s own photograph of a ring you can actually buy.
We don’t write fake reviews, invent purchase experiences we haven’t had, or describe a stone we haven’t looked at as though we have.
We don’t accept payment for placement, coverage or ranking. No retailer sees an article before publication or has the ability to change it.
We don’t manufacture urgency. Where we mention a deadline it is a real one: a shipping cut-off, a resizing window, a return period.
What we’re not
We’re a buying guide, not a jeweller, appraiser or gemmologist. We can tell you what the specifications mean, what they cost, and which retailer suits which buyer. We can’t value a specific stone or advise on an individual purchase.
For anything requiring professional judgement, including appraisal, insurance valuation, or an unusual or antique piece, use an independent qualified appraiser.
Contact
contact@theringbrief.com